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If you’re looking to surprise your loved one with a piece of jewelry for Valentine’s Day, then you’ll want to shop at one of the best jewelry stores. From heart-shaped necklaces to diamond rings, there’s nothing more romantic than receiving a piece of jewelry.

4 of the Best Jewelry Stores to Shop with for Valentine’s Day

This year, skip the big retailers and jewelry chains and opt for something more unique instead! The following retailers are popular for their extensive, affordable, and customizable pieces. With these, you can create the perfect gift for your sweetheart.

Blue Nile

Your love burns bright, so why not let it shine? Blue Nile lets you show just how much you love your partner and makes them feel special. For this Valentine’s Day, get up to 50% off (plus free shipping) on Blue Nile’s best rings, earrings, necklaces, and bracelets with the code VDAY23. We’re particularly partial to this adorable Open Heart Pendant. If your partner likes simple bracelets, get the Heart-Shaped Chain Bracelet. Partners who enjoy more color in their wardrobe will love the Multicolored Gemstone Hoop Earrings, too!

Brilliant Earth

Your love sparkles and shines, so why not give your loved one something as dazzling as they are? The Valentine’s Day jewelry collection from Brilliant Earth contains a treasure trove of elegant and beautiful pieces that will make their way into the stash of favorites. Pair a Burgundy Ombre Ring with Diamond Stud Earrings. If you’re planning on popping the big question, customize and select the best natural or lab diamond for your special person’s finger. For the best results, take a look at this guide to get your S/O something they’ll cherish for years to come!


Ruby Rope Ring – GemsNY

With over 50,000 different gemstones online, GemsNY is one of the best jewelry stores for Valentine’s Day. They do carry fine diamonds, although they mostly specialize in certified sapphires, rubies, emeralds, and alexandrites that are 100% natural and conflict-free.

The best part about shopping with GemsNY is that each piece can be fully customized. Simply decide on the piece, choose a loose gemstone of your choice (they have thousands of gemstones in different carat sizes, shapes, and quality grades), and pick the setting that your significant other would love. You’ll receive your custom piece of jewelry in the mail along with a lifetime warranty!

But if you’d prefer something pre-made, GemsNY has you covered too. This Ruby Rope Ring is a stunning engagement ring with just the right amount of color. We also love this sparkling Blue Sapphire Bracelet that can be dressed up or down with any outfit.


Wire Name Necklace – TinaCo Jewelry on Etsy

As one of the largest platforms for independent designers, Etsy is a great place to shop for your Valentine’s Day jewelry. With thousands of artisan shops and vendors to choose from, you’ll have no problem finding a piece of jewelry that fits your significant other’s style (and your budget). And unlike traditional, big-box jewelry retailers, most Etsy sellers specialize in small-batch production, which is great if you want to buy something unique.

When purchasing jewelry on Etsy, it’s important to read the product description and shop policies. Each vendor sets its own rules, so you’ll have to do your due diligence to make sure you’re buying from a reputable shop.

Although there are plenty of fine jewelry shops on Etsy, you can also find more diverse styles made from polymer clay, wire, or even real flowers!

More Valentine’s Day Ideas

Jewelry is a classic gift for Valentine’s Day – and for a good reason. Not only will your honey feel special when they open it, but they’ll be reminded of how much you love them! Check out these other personalized gift ideas to make this Valentine’s Day one to remember.