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Learning how to start a YouTube channel is essential if you want to develop a multi-platform brand. YouTube can also be a great way to eventually earn passive income and market your business.
However, with over 500 hours of video uploaded to the site every minute, it can be difficult to stand out amongst the crowd. Luckily, we’ve compiled a list of 7 ways to jumpstart your new channel. After all, learning how to start a YouTube channel doesn’t have to be difficult. With a few simple steps, you’ll be well on your way to creating successful content.
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How to Start Your Own YouTube Channel
Find Your Niche
Before asking how do you start a YouTube channel, it’s important to figure out exactly what type of content you’re trying to create. YouTube is full of competition, so it’s important to be as specific as possible. Figure out your unique angle and stick with it. For example, there are endless cooking channels, so it wouldn’t be wise to create another generic, run-of-the-mill cooking web show.
Instead, think about your specialty— Do you enjoy the challenge of cooking on a budget? Low-fat meals? Vegan meals? Whatever it is, make sure it’s targeted. The more specific you are, the greater chance you have of standing out against the competition.
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Presentation is Key
Like anything else, it’s important to have a polished presentation on YouTube to help you stand out as a serious content creator. Presentation could manifest itself in a lot of different ways, so make sure you make it a priority while you learn how to start a YouTube channel.
As you become a more serious creator, you may want to invest in an affordable lighting set up, which can make a world of a difference in the appearance of your videos. Make sure you also make a point to Skillshare during your YouTube videos.
Not only will dressing up show the audience that you’re serious about what you’re creating, but it’ll also help you feel more confident and prepared while delivering your message to the camera. If you don’t like shopping, Gentleman’s box is a subscription box that delivers the latest trendy and fashionable items.
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Get Proper Equipment
If you haven’t already, it’s important to find a quality camera set up as you learn how to start a YouTube channel. To save money when you’re starting out, you can look at used electronic retailer sites like KEH Camera. These sites deliver quality equipment at a fraction of the price, making it an ideal spot for beginners.
However, if this is simply not affordable for you in the beginning, don’t worry. Most smartphones have a built-in camera that will work just fine for initial recording purposes. You can even upgrade your phone by getting your own mobile lighting phone case from Lumee.
Upgrade Your Footage and Graphics
Any serious YouTuber knows how to invest in the right footage and graphics for their channel. While you can shoot a lot on your own, it may be worth looking into sites like Shutterstock or Envato Elements which offer subscribers royalty-free photos, videos, and graphics.
That way, you can save time on filming and focus on creating more content. You can also use Canva or Luminar as an easy way to create a logo or banner for your new YouTube channel or edit photos. Remember, creating a consistent brand is as important on YouTube as it is anywhere else.
Build Your Brand
As you learn how to start a YouTube channel, you’ll want to invest more and more into your branding strategy. Make sure you’re consistent across all social media platforms in terms of promoting your content and specific niche.
You could also use sites like Squarespace to seamlessly build a website. That way, every time you create a video, you can also create a blog post. Your blog can help drive traffic to your videos and vice versa, effectively allowing you to expand your business and influence.
One of the most common mistakes beginners make when learning how to start a YouTube channel is not staying consistent. Try to pick a single upload day and stick to it as much as possible, posting on a weekly or bi-weekly basis. This will make it easier for your subscribers to tune in regularly to your content.
As you build your presence on YouTube, don’t forget to keep learning. Resources like InPixio can help you master the art of videography and lighting. You could also try out a Master Class or Udemy subscription and learn from some of the renowned content creating experts from around the world. Whatever it may be, keep making an effort to learn more about your craft to become a better YouTuber.
Building a YouTube Audience Takes Time
Hopefully, this guide for how to start a Youtube channel for beginners brought you one step closer to becoming a successful content creator. However, remember that building a respectable channel takes time, commitment, and consistent effort. While your YouTube following may not grow overnight, it’s a great way to be creative and extend your business out to an entirely new audience. Happy filming!