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Do you want to find the perfect employee without having to spend a lot of time looking through applications and interviewing? If so, posting job ads is the right way to go about it.
How Effective Are Job Ads When Hiring Employees?
Put simply, ads consist of listings that describe a particular position. Most companies place advertised jobs in online spaces, but you can also still run job ads in physical spaces, such as a newspaper.
But how effective are job ads? Below, we’ll get into everything you need to know about how well ads work for employers. We’ll also share some creative tips for getting the most out of your job listings.
How Well Do Job Ads Work?
As the #1 job search website in the United States, ZipRecruiter is no stranger to the effectiveness of job ads. Every day, its 25 million active monthly users browse through millions of ads and apply to the ones that catch their attention.
Just by creating a free profile on ZipRecruiter, you boost your ability to find qualified applicants. When you create a job ad and post it on ZipRecruiter, the site starts matching you with potential candidates. Then, you can browse through them and decide if you want to invite any of them to apply for the position.
In the meantime, ZipRecruiter will recommend your post to candidates who match your requirements. You can even pay to have your ad sent out to 100+ other top job sites, expanding your reach! So, when you use job ads on ZipRecruiter, you have a high chance of finding a person you’d like to hire.
Even better, ZipRecruiter offers customer support, so you can ask them any questions you may have about using the platform. Start your free trial today!
Job ads also work in a wide variety of other situations. For instance, some companies post advertised vacancies on their websites. This increases the likelihood that someone who’s already passionate about your work will find your company. After all, job seekers often look on the sites of companies they already love to see if they’re hiring.
If you’re looking for a local employee, you might want to consider advertising in the local paper.
Making the Most of Your Job Ads
ZipRecruiter does everything it can to guarantee you’ll find the right candidates for your position. They make it easy to post engaging job ads, and the platform lets you write your own text so you can customize ads to your needs.
But you won’t tempt as many people to apply if you don’t make your job sound enticing. An engaging job ad focuses on helping the ideal candidate envision working with your company. Highlight all the positive aspects of working in the position, such as getting to work with a top-notch team or gaining experience.
Then, move on to describing responsibilities. Use bullet points to make it easier to read. After you’re done with this section, move on to qualifications. Again, make use of bullet points in this section.
Finally, include clear instructions on how to apply. ZipRecruiter allows candidates to apply through the platform, but you can choose to send them to your site as well. If you want your applicants to send their resumes and cover letters to a specific email address, make sure the contact information is spelled correctly.
Before you post the ad, consider the date. Job ads get the most attention on Monday when people are returning to their jobs (or full-time job searches) and catching up on what happened over the weekend. So, if you post your job on Monday, you might get more attention. You should also look into how long your position should stay live.
Fridays consist of the worst days to post a job. Most people are looking forward to the weekend and not thinking about their careers at all.
Get Your Job Ads Out Into the World
If you’re ready to find the best new candidate, you shouldn’t waste any more time. Instead, check out what ZipRecruiter has to offer you in terms of job ads.
Whether you’re a first-time recruiter or a seasoned pro, you will benefit from learning how to advertise online and off. Check out these tips for getting the word out about a position when you live in a big city! That way, you’ll have the opportunity to attract your location’s top talent!